"Transformers" opened yesterday, and there is a certain group of 30-something males who were both salivating over the prospect and dreading it. The men who grew up on the popular '80s TV cartoon and toy line are no longer children awed by the ability to recreate the robots' epic battles on their living-room floors. But many of them have kept and even expanded their Transformers toy collections over the decades, and now want to see how director Michael Bay interprets their childhood obsession.

Read more: Transformers film yields big bang on fewer bucks

My top 10 ways to improve search engine rankings are based on 7 years of banging my head against the world wide web's search engines and reading numerous books on top 10 SEO tactics. Let me say first of all that there are a lot of books, sources and tutorials that make promises of getting your website into the top 10 spots on the major search engines. Most of these are self promoting and the end result is that you have to hire these people to accomplish the things they say you can do on your own.

Read more: Top 10 Ways to Improve Search Engine Ranking

Ferrari has dismissed performance development chief Nigel Stepney after accusing him of attempted sabotage. Italian newspaper La Gazzetta dello Sport reported Tuesday that the Briton had been dismissed after an internal investigation. Ferrari had earlier started court proceedings against Stepney after accusing the former technical manager of the team of being involved in an incident ahead of the Monaco Grand Prix during which a mysterious powder was found on the gas tanks of their two cars.

Read more: Ferrari fires technician accused of sabotage, files criminal complaint

Apple sells its new iPhone handsets at more than double production costs, according to estimates by ISuppli Corp, a technology industry researcher. The most expensive model, which retails for $599, has component and manufacturing costs of $265.83, El Segundo, California-based ISuppli said on Tuesday on its website. Excluding costs for logistics and royalties, Apple generates margins exceeding 55%, the report said. Jill Tan, a spokeswoman for Apple in Hong Kong, declined to comment on the report.

Read more: Apple iPhone price said to be double its cost