My top 10 ways to improve search engine rankings are based on 7 years of banging my head against the world wide web's search engines and reading numerous books on top 10 SEO tactics. Let me say first of all that there are a lot of books, sources and tutorials that make promises of getting your website into the top 10 spots on the major search engines. Most of these are self promoting and the end result is that you have to hire these people to accomplish the things they say you can do on your own.

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Apple sells its new iPhone handsets at more than double production costs, according to estimates by ISuppli Corp, a technology industry researcher. The most expensive model, which retails for $599, has component and manufacturing costs of $265.83, El Segundo, California-based ISuppli said on Tuesday on its website. Excluding costs for logistics and royalties, Apple generates margins exceeding 55%, the report said. Jill Tan, a spokeswoman for Apple in Hong Kong, declined to comment on the report.

Read more: Apple iPhone price said to be double its cost

In the brief history of film, advances in technology have from time to time challenged and changed industry models. These advances have wrought their most significant changes on independent sectors of the movie business. In the glory days of the studio system, a parallel or serious rival to that system coming from the independent industry would be unthinkable; the cost and challenge of production and post-production was prohibitive, difficulties of promotion insurmountable. The Internet and many new digital distribution technologies are now starting to remove barriers for the makers and distributors of independent films.

Read more: Independent Films in the Digital Age: A Triumph of Diversity over Scarcity

Microsoft announced on Thursday it expects to spend more than a billion dollars fixing flawed Xbox 360 video game consoles, which have logged "an unacceptable number of repairs." The blow to Xbox 360's reputation comes as it vies in the marketplace with Sony's languishing PlayStation 3 and Nintendo's coveted Wii consoles, which made their debuts in November of 2006. Microsoft reports it has sold approximately 11.6 million Xbox 360 consoles since its US launch at the end of 2005.

Read more: Defective Xbox 360 costs Microsoft $1billion

Avril Lavigne may be going through an ugly breakup with her hit song “Girlfriend” if songwriters Tommy Dunbar and James Gangwer have their way. According to a lawsuit filed in U.S. District Court the pair claim that Lavigne lifted the song from a 1979 tune, “I Wanna Be Your Boyfriend,” they penned.

Read more: Avril Lavigne Facing Lawsuit for Ripping Off “Girlfriend”

Beyonce Knowles rushed to a St Louis, Missouri hospital as soon as her concert in the city finished on Sunday night - to check up on two fans injured during the gig. Kind-hearted Knowles was concerned when two fans in the front row suffered minor injuries due to a pyrotechnics malfunction early on during her performance at the Scottrade Center.

Read more: Beyonce Knowles visits injured fans in hospital

USA Today kept people waiting a few minutes past 2 p.m., the time the announcement was scheduled. With the announcement made, reaction is already coming in. Patty Chaffee, vice president of the Springfield Regional Chamber of Commerce is quoted in the announcement that Springfield, Vt., will host the premier of "The Simpsons Movie."

Read more: Real Simpsons home is Springfield in Vermont

(ARA) – Every 65 minutes, someone in the United States dies of melanoma, the deadliest form of skin cancer. Women aged 20 to 29 are particularly vulnerable, with melanoma ranking as the second most common form of cancer in the age group. According to the American Society for Dermatologic Surgery (ASDS), adopting a comprehensive sun protection program that includes daily UV protection, monthly self-examinations and yearly screenings by a dermatologist can substantially lower skin cancer risk.

Read more: Summer Sun Can Be Deadly -- Protect Yourself and Loved Ones from Skin Cancer

German cyclist Linus Gerdemann won the seventh stage of the 2007 Tour de France on Saturday and with it claimed the overall lead at the famous race. It was the first Tour stage victory in the first Tour de France appearance for the rider of the T-Mobile team, who will turn 25 in September.

Read more: German Linus Gerdemann has yellow jersey after 7th stage of Tour de France

Everyone remember the phenomenon that is Sanjaya? Well, it's somewhat hard to forget the 17 year old American Idol contestant who is significantly more popular for his hair style than his singing abilities, but many tried. Regardless, Sanjaya Malakar fans were thrilled to see him live in action at the American Idol summer reunion tour in South Carolina.

Read more: American Idol Disaster: Sanjaya Malakar s back for Idols Live tour